Exo 3:1 Now Moses kept the flock of Jethro his father in law, the priest of Midian: and he led the flock to the backside of the desert, and came to the mountain of God, even to Horeb.
Exo 3:2 And the angel of the LORD appeared unto him in a flame of fire out of the midst of a bush: and he looked, and, behold, the bush burned with fire, and the bush was not consumed.
Exo 3:3 And Moses said, I will now turn aside, and see this great sight, why the bush is not burnt.
Exo 3:4 And when the LORD saw that he turned aside to see, God called unto him out of the midst of the bush, and said, Moses, Moses. And he said, Here am I.
Exo 3:5 And he said, Draw not nigh hither: put off thy shoes from off thy feet, for the place whereon thou standest is holy ground.
The burning bush had the presence of God described as "the angel of the LORD", the "LORD" and "God". The three names are one God manifested in a spirit form in the burning bush.
Exo 3:13 And Moses said unto God, Behold, when I come unto the children of Israel, and shall say unto them, The God of your fathers hath sent me unto you; and they shall say to me, What is his name? what shall I say unto them?
Exo 3:14 And God said unto Moses, I AM THAT I AM: and he said, Thus shalt thou say unto the children of Israel, I AM hath sent me unto you.
Now the angel of the LORD gives a name to Moses to speak to the children of Israel: "I AM THAT I AM", I AM hath sent me unto you.
This is a very powerful encounter with God. Some cults claim to know Jehovah as God. Israel worships the one God. They recognize him as "I AM THAT I AM". Well they need the Spirit of God to see Spiritual things. Where was Jesus before the man Jesus was born of a virgin? He was with God, God the Son, God the word and God the "I AM".
John 8:58 Jesus said unto them, Verily, verily, I say unto you, Before Abraham was, I am.
John 18:3 Judas then, having received a band of men and officers from the chief priests and Pharisees, cometh thither with lanterns and torches and weapons.
John 18:4 Jesus therefore, knowing all things that should come upon him, went forth, and said unto them, Whom seek ye?
John 18:5 They answered him, Jesus of Nazareth. Jesus saith unto them, I am he. And Judas also, which betrayed him, stood with them.
John 18:6 As soon then as he had said unto them, I am he, they went backward, and fell to the ground.
Jesus is the "I AM" and many believe as I do that he existed as God, the LORD, the angel of the LORD, the LORD of Hosts, before coming into the form of the human called Jesus.
The cults don't see Jesus as God and that is why they are cults. Jesus is the only begotten Son of God and the "I AM."
John 14:6 Jesus saith unto him, I am the way, the truth, and the life: no man cometh unto the Father, but by me.